Dive Deeper: Freelance

One4Nine

Creative Development, Graphic Design & Social

At One4nine, I supported the company during its formative stages, helping shape both its visual identity and its digital presence. Because the brand was still establishing itself, my work was about more than producing individual assets. It was about laying down a consistent creative framework that reflected the company’s mission and resonated with its audience. I contributed to defining the logo, selecting brand colors and typography, and designing supporting visuals that carried across the website and social channels. Each decision was about translating values into a cohesive aesthetic that felt premium, minimal, and authentic to the brand’s voice.

Beyond design execution, I also thought strategically about how these choices would scale. Building a foundation meant ensuring that future campaigns, social content, and storytelling would all fit within the same creative system. That required balancing creativity with clarity, and making sure every asset worked not only on its own but as part of a larger brand narrative. This work gave me a front-row seat to what it means to grow a company’s identity from the ground up, and it reinforced how design, storytelling, and strategy come together to build a brand people recognize and connect with.

CReative development

I played a role in shaping One4nine’s visual identity by contributing to logo design, brand visuals, and other foundational creative assets. This work was about establishing a design system that matched the company’s minimal, design-forward aesthetic while also standing out in a crowded market. I worked across tools like Photoshop, Illustrator, and InDesign to create assets that carried through from the website to social content, ensuring consistency in fonts, color palettes, and overall presentation. The focus was on building a visual identity that felt premium and distinct, one that could both represent the company immediately and scale over time.

Equally important was connecting design to storytelling. Each creative choice was about more than aesthetics, it was about reinforcing the brand’s values and building a recognizable presence. Whether it was refining logo treatments, producing supporting graphics, or adjusting layouts for different platforms, my contributions helped turn abstract brand ideas into tangible design elements that audiences could see, recognize, and engage with.

Alongside creative development, I supported the launch and growth of One4nine’s social presence. This involved planning and creating content designed to highlight the brand’s products, reinforce its lifestyle-driven narrative, and reflect its refined design sensibility. I helped determine which platforms were most effective for reaching target audiences, built out early posting strategies, and contributed to developing a consistent tone and visual style across channels.

I also supported paid social efforts by managing boosted posts and experimenting with how spend could extend the performance of organic content. This meant identifying which visuals resonated most, tracking performance metrics, and making adjustments to better align with audience behavior. The goal was to balance brand storytelling with growth, ensuring that paid placements felt authentic to the company’s identity while also reaching new customers. This combination of organic and paid support helped give One4nine visibility in its early stages and set a foundation for future social campaigns.

Shebird

Branding, Graphic Design & Social

I worked with SheBird during its launch phase and through seasonal campaigns, contributing across video, design, and marketing. My role included editing raw longform footage into polished promotional content, creating digital and print materials, and extending the brand’s design system in ways that kept assets fresh while staying true to its identity. I also helped shape social content that reflected the brand’s tone, tailoring visuals and messaging for each platform to connect with audiences where they were most active. In addition, I supported email marketing by producing newsletters that highlighted new collections and reinforced campaign storytelling. Altogether, this work gave me the chance to bring creative execution and marketing strategy together, helping SheBird engage its audience and grow its reach across multiple channels.